26-02-2023, 06:49 PM
I for one am *shocked* that the Chameleon team have once again been making ad hoc changes to the initial plans with sub-par results.
I mean, that CBBC logo is the kind of thing that would have cropped up in a 1* rated Gallery post on TVF - particularly the idea that all you need to make something 'for children' is to use rounded lettering. Not just is it horrendously bland for the brand it is supposed to represent, but it is the worst of both worlds - by rounding off the lettering, they are already breaching the uniformity rule - so might as well have gone the whole hog and come up with something at least brand appropriate. If that is a genuine logo then, for all the missteps this project has taken so far, that is by far the biggest. Just dire.
I mean, that CBBC logo is the kind of thing that would have cropped up in a 1* rated Gallery post on TVF - particularly the idea that all you need to make something 'for children' is to use rounded lettering. Not just is it horrendously bland for the brand it is supposed to represent, but it is the worst of both worlds - by rounding off the lettering, they are already breaching the uniformity rule - so might as well have gone the whole hog and come up with something at least brand appropriate. If that is a genuine logo then, for all the missteps this project has taken so far, that is by far the biggest. Just dire.