[DTV]

I think that would have gone against the brand guidelines - which, as you'll know, were very strict. AFAIK anything that disrupted the three horizontal block structure in any way was strictly verboten.

Well certainly, but I think that's the problem with not having any leeway whatsoever in these kinds of things (that's how you end up with things like the current BBC Naidheachdan boxed logo). Plus, even putting the C ahead of the blocks itself was arguably non-standard. Though I'm broadly a big fan of that 1997 rebrand, the CBBC logo just always looked a bit unsatisfactory - the C on its own just doesn't sit right, particularly as it's in the standard Gill Sans weight rather than the slightly adjusted and heavier one in the BBC logo. It also never looked great when they sandwiched the BBC logo for CBBC One, etc. I feel that that was the one place where they should've allowed themselves to bend the rules slightly, especially as exact uniformity matters a bit less with the Children's brand.