[Kojak]

It’s been nearly 18 months now, but I still don’t understand the idea of having the BBC blocks at the top of the screen and the channel name at the bottom. Just doesn’t look right to me. If the logos were fully displayed at the bottom, 1997-style, it would look much better (IMO). Puts a bit of a black mark on what is otherwise a pretty decent branding package.

Disagree with this one. The idea of 'blocks at the top' is so it's consistent across all platforms, whether I'm viewing something on iPlayer, reading a BBC News article, listening to a podcast on Sounds or watching TV the BBC is always placed at the top of the screen. And it's the top of something that you see or read first, just look at the front page of any newspaper.

I also think it nicely frames idents with a central device such as the lens on BBC One, the 2 curve on BBC Two etc.

Thinking about it more, you're absolutely right - so I take back everything I said earlier! It's about putting the BBC brand on top - literally! - which is very important in these digital-first times. BBC first and foremost, sub-brands second.