[ViridianFan]

So the chameleon look comes to BBC News. I’ve held off giving my opinion as I’ve kept saying the myself I need to give it time to settle and to get used to it but this morning kind of cemented my feelings. P

I like the idea behind, there being a common look across all channels and services. I think the BBC one idents are a clever idea. I sometimes think the lens could move a little slower but I like it. BBC Two are great and I like Three too. I do think CBBC and CBeebies have the best set. I was sad to see the CBeebies blobs go but I think making them the BBC block was great.

I’m really really not a fan of the icons. It’s a case of lovely idea but it’s just not worked. IPlayer and bite size are the only ones which are which are ok.

Whilst I like reith font overall, it feels like it lacks any presence when it’s being used for the channel logos. Its been design to be an easy but I read font which it is and in the context for reading articles or text on the screen it’s perfect but I feel it lacks character to be used in the channel logos. The should have used one of its variants for the channel names or had a second bbc font, even if it was along the lines of the old BBC one font.

I’m still not a fan of the new BBC blocks. They just look like such a bad mock up. I feel that they brings back some of the problems that the 1997 logo was designed to overcome in relations to the B’s.

Overall, it leaves me really underwhelmed. I know people never like change but I think that in a lot of cases it feels a step back. The BBC always looked high quality. Everything was sharp, bright high finish. I don’t know if it’s the colour they’ve picked for the channels but it looks so dull and lifeless. The splitting up of the BBC blocks and the channel/dept just doesn’t look right with them both being so small. If they’d been bigger and different don’t it could have worked.

In one sense it does summaries an bit how the BBC feels. It’s lost it’s spark at the moment. It feels a bit like it’s in survival mode at the moment and instead of coming out fighting it feels a bit like it’s hiding hoping not to be noticed.

Hate being so negative. I’ve really tried to like it but it’s kind of come now to the point I accept it is there but not as great as it could be.