[ViridianFan]

I agree with much of this but I think we’re looking back with rose-tinted glasses. Pre-Chameleon we had years of mish-mashed logos, some boxed, others not, some in Gill, others bespoke. Not to mention oneness and the mess that was BBC Two pre-curves. 

BBC News aside, Chameleon has led to a coherent group of logos and styles across the corporat

That is true but we got to that point of brand inconsistency in under a year so I guess this rebrand is ahead on that basis.

I'll say that the whole rollout has been a unique disaster of stops and starts with an underwhelming logo to boot, I get the why but the implementation has been broken since we first saw Reith and more so since BBC Select in the US did a stealth reveal of the new logo and time hasn't been kind to the piecemeal way it's all been going with, again, a crap lifeless logo. Honestly, feels like the current state of the corporation is being reflected in the branding, a mess of confusion and things done on the cheap.

I think you’ve hit the nail on the head. Part of the rebrand was allegedly due to the fact people 
 thought the old branding made it look old-fashioned. Where is this new one has made it look incompetent I was looking again yesterday at the BBC one idents and whilst technically, very clever, there doesn’t seem to have any soul behind them. Whereas when you think of circle idents, dancers and balloon they all had a warmth to them. Even the current BBC Two set whilst beautiful seems to be missing something. 

I still think there would be a small improvement using the old BBC blocks. They could still animate if they really wanted them to but they had presence.