08-07-2023, 10:28 PM
I know I'm banging a broken drum on this, but, with another BBC controversy in the news, I note we are once again seeing pictures of the former BBC logo on the front of NBH being splashed across print and online newspapers (as well as BBC News' own frontpage). I mean, it's not surprising - that is, after all, the main physical representation of the BBC brand, even if it is using a logo that was officially replaced nearly two years ago.
I'm, of course, under no illusion that, even if they had changed the logo, images of the old one would no longer be cropping up. But the BBC's failure to replace what is in effect their master logo after 21 months doesn't even give the press the opportunity and instead ensures that the BBC's brand is repeatedly represented by a logo that was deemed necessary to replace.
I'm, of course, under no illusion that, even if they had changed the logo, images of the old one would no longer be cropping up. But the BBC's failure to replace what is in effect their master logo after 21 months doesn't even give the press the opportunity and instead ensures that the BBC's brand is repeatedly represented by a logo that was deemed necessary to replace.