[DTV]

They’d use a library picture of the old one even if they changed it

When the Schofield stuff was in the news, many images of a generic ITV logo looked like a photo of the one from the front of The London Studios which was clearly taken a number of years ago

Hence me explicitly saying that I was under no illusions that changing it would have ensured all media outlets would have gone for the most up-to-date image. But it is the fact that they haven't changed it that means that there isn't even the possibility of them getting a right logo, even if they tried.

As I've said before, it all comes down to the simple binary that changing the logo was either necessary or it wasn't. If you're prepared for your main piece of corporate signage (a sign that is regularly used as a visual shorthand for the whole BBC) to be 'out of date' for at least nearly two years, it's hard to see how it was a necessary change. And I know someone will respond with 'cost pressures', but again, if the rebrand is so necessary, the cost would be fully justified. There's just no justification for the old logo being still up.