09-07-2023, 04:25 PM
(09-07-2023, 01:32 PM)DTV Wrote: Hence me explicitly saying that I was under no illusions that changing it would have ensured all media outlets would have gone for the most up-to-date image. But it is the fact that they haven't changed it that means that there isn't even the possibility of them getting a right logo, even if they tried.I may have gotten this wrong, but wasn’t the plan to keep the 1997 and use it along side BBC Reith?
As I've said before, it all comes down to the simple binary that changing the logo was either necessary or it wasn't. If you're prepared for your main piece of corporate signage (a sign that is regularly used as a visual shorthand for the whole BBC) to be 'out of date' for at least nearly two years, it's hard to see how it was a necessary change. And I know someone will respond with 'cost pressures', but again, if the rebrand is so necessary, the cost would be fully justified. There's just no justification for the old logo being still up.
I know along side legibility, the other reason for designing their own font was reduced costs but surely as they own the copyright to the 1997 logo, they would no longer be paying to use Gill Sans as its now an image not not a font if that makes sense. I’ve been looking for an answer online but couldn’t find it.
In one sense I’m not surprised they’re in no rush to change the logo on building etc as it is a much inferior logo. As mentioned further up it’s brought back the issues that the 1997 logo was designed to fix in the slanted logo
Just a ident loving pres.fan from the East of England
All spelling mistakes are my own #Dyslexic@Keyboard