[Roger Darthwell]

I may have gotten this wrong, but wasn’t the plan to keep the 1997 and use it along side BBC Reith? 

I know along side legibility, the other reason for designing their own font was reduced costs but surely as they own the copyright to the 1997 logo, they would no longer be paying to use Gill Sans as its now an image not not a font if that makes sense. I’ve been looking for an answer online but couldn’t find it. 

In one sense I’m not surprised they’re in no rush to change the logo on building etc as it is a much inferior logo. As mentioned further up it’s brought back the issues that the 1997 logo was designed to fix in the slanted logo

You are 100% right, I saw a screenshot of a presentation where it clearly stated that the BBC blocks were to remain unchanged, this rebrand has been an absolute waste of money and resources