[Nini]

When a new design of anything replaces something very familiar, human nature is that there very often tends to be an initial reaction, often negative, because whatever it is ‘doesn’t look right’.

Then as time goes on, and the more you experience it, it becomes as familiar as the old design, so those initial negative feelings tend to subside, and you might actually start to like it.

Suddenly, because you’re so familiar with the new design, the old design now ‘doesn’t look right’ and feels a bit dated. But that doesn’t mean the old design is necessarily old fashioned in terms of style or design, it’s just that it’s not what you’re now used to.

I don’t believe for a minute that the Gill blocks are actually dated or old fashioned in design terms, but I can understand why some might feel this in the face of a more recent design that’s now very familiar.

That is all true but I feel like the Gill blocks were crafted with some forethought and consideration, made to last. The Chameleon blocks are just aesthetically unbalanced and not really very pleasing to look at, not without thought but it does feel like they were made with how they work in motion first which is really nice but still loops back to it being a logo that feels like a pale imitation of what came before.

I guess for me it's that the BBC went from a very strong logo to something that isn't and I will adjust but yeah, amateurish is what comes to mind when I look at it, not really the sentiment you want to evoke.