14-09-2023, 02:46 AM
BBC Earth has rebranded - finally!
www.marketing-beat.co.uk
According to the Australian press release (that I couldn't find), new graphics are done by the in-house Creative team:
Worldwide rollout starts 14/9.
www.marketing-beat.co.uk
According to the Australian press release (that I couldn't find), new graphics are done by the in-house Creative team:
Quote:BBC Studios Creative team is headed up by Executive Creative Director, Nick Meikle, who said: “We wanted to elevate the heritage of the circular device within the current brand, to give it real purpose and dimension. The core brand idea is a “Window to the World”. A circular window that represents the Earth and the infinite wonder it has to offer. It is a visual mechanic that seeks to relentlessly discover immersive moments, bringing spectacular stories into the homes of our audience, creating an emotional connection to our planet, and connecting them to the world at large. The brand refresh also gave us the opportunity to unify the visual language across all touch points from this central idea, as the brand has evolved significantly since its original TV launch over eight years ago.”(See it on forums.mediaspy.org )
Worldwide rollout starts 14/9.
Watch this space...
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