19-12-2023, 09:37 PM
WTF is going on with BBC World Service branding?
As @AndrewP mentioned a few weeks ago, the World Service was one of the last major BBC brands to still be using the old logo, seen here:
ibb.co
Indeed, in a press release published today, you can still see the stripped/horizontal version of the same logo in one of the podcast images accompanying that release (www.bbc.co.uk ).
And yet, the World Service does now have a Chameleon logo, which is in use on its social media:
ibb.co
I'm not sure exactly when that logo was introduced, but the World Service Twitter/X account was still using the old logo quite recently.
But an entirely different logo for the World Service is also in use, featuring a fusion of the old logo with a new Chameleon style. That logo can be seen on the Freeview Play EPG on smart TVs...
ibb.co
...and you can see a pixelated closeup here:
ibb.co
A colour version of this logo is also in use on the Freeview mobile app...
ibb.co
...closeup here:
ibb.co
If this additional BBC News version of the logo had only appeared as the all-white version, I might be persuaded to believe that someone at Freeview had simply mocked up a new version of the old logo in the updated style. But the fact that there's also a colour version of the logo, with the correct colour and formatting, lends far more weight to this being an official logo (as we've all seen, unofficial mock-ups rarely show this kind of attention to detail).
So why on earth would the BBC create two completely different versions of the new logo -- one with 'NEWS' branding, and one without?
And why was 'NEWS' ever part of the brand in the first place? It's known universally -- including by the BBC ffs! www.bbc.co.uk -- as the 'BBC World Service'.
Eugh.
As @AndrewP mentioned a few weeks ago, the World Service was one of the last major BBC brands to still be using the old logo, seen here:
ibb.co
Indeed, in a press release published today, you can still see the stripped/horizontal version of the same logo in one of the podcast images accompanying that release (www.bbc.co.uk ).
And yet, the World Service does now have a Chameleon logo, which is in use on its social media:
ibb.co
I'm not sure exactly when that logo was introduced, but the World Service Twitter/X account was still using the old logo quite recently.
But an entirely different logo for the World Service is also in use, featuring a fusion of the old logo with a new Chameleon style. That logo can be seen on the Freeview Play EPG on smart TVs...
ibb.co
...and you can see a pixelated closeup here:
ibb.co
A colour version of this logo is also in use on the Freeview mobile app...
ibb.co
...closeup here:
ibb.co
If this additional BBC News version of the logo had only appeared as the all-white version, I might be persuaded to believe that someone at Freeview had simply mocked up a new version of the old logo in the updated style. But the fact that there's also a colour version of the logo, with the correct colour and formatting, lends far more weight to this being an official logo (as we've all seen, unofficial mock-ups rarely show this kind of attention to detail).
So why on earth would the BBC create two completely different versions of the new logo -- one with 'NEWS' branding, and one without?
And why was 'NEWS' ever part of the brand in the first place? It's known universally -- including by the BBC ffs! www.bbc.co.uk -- as the 'BBC World Service'.
Eugh.