[LDN]

In fairness the World Service lost most of its non-News content.
If I remember rightly just half a decade ago the Burmese service still had its own little soap and tech segment and broadcast on the radio for an hour twice each day, now it just has one 15-minute bulletin with an immediate repeat to fill 30 minutes...

The branding for all the languages has been BBC NEWS | Language for quite some time now

Sure, but it's still referred to by everyone, the Beeb included, as the 'BBC World Service', not the 'BBC News World Service'. The actual name of the service, and the name presented in the logo, are different. Purely from a branding perspective, that strikes me as a baffling choice.

And if the intention was to fully align the brand with the trend towards news-only content across the World Service, then why is a completely different -- but equally new -- 'BBC World Service' logo (minus the 'NEWS' component) being used to represent the brand on social media?

And to add to the fun, it's branded as 'BBC Radio World Service' if you tune in on BBC Sounds (to which the bbc.co.uk/worldservice URL now redirects):
ibb.co 

So that's three different names, and three different logos, for the same BBC service -- all clearly designed recently, in the Chameleon style, and therefore obviously intended to coexist alongside each other.

Perhaps I'm missing something here, but that strikes me as completely batsh!t crazy.