[Juicy Joe]

I would love to know why that red box refuses to die.

Maybe as it is so versatile, it can be placed anywhere on the screen, it uses the preferred BBC font used by most and it appears more friendly, to me at least. Additionally, the font is more legible especially when in a box than the new Reith version. I remember, on launch day of the new Chameleon style branding, the BBC1 continuity announcer said that we would notice a new look to our channels from that morning. They never said anything about endboards, signs on buildings, social media trailers etc . That's probably why it lives on. 2 years in, I still see the old logo about 80% of the time on screen, in repeats, in trailers & on Facetube. It is the far more preferable option.