06-02-2024, 07:33 PM
True, now I have got used to being on “Chameleon Watch” I always notice errors on screen and it’s surprising, even to me, how often you still see the wrong logo.
It’s not a structural element in a strict sense on NBH though as it’s just a sign - not something where the building will fall down if it’s removed. It wouldn’t be difficult to change, although of course on screen should be easier.
What I meant was basically that most rebrands launch with “prominent” branding quickly (or even overnight co-ordinated) replaced. The logo on the front of the HQ is certainly prominent. Didn’t ITV manage to launch their 2013 logo simultaneously over all their channels on day one? And physically with new matching ITV News sets. The BBC should be able to do the same, or at least get close.
It’s not a structural element in a strict sense on NBH though as it’s just a sign - not something where the building will fall down if it’s removed. It wouldn’t be difficult to change, although of course on screen should be easier.
What I meant was basically that most rebrands launch with “prominent” branding quickly (or even overnight co-ordinated) replaced. The logo on the front of the HQ is certainly prominent. Didn’t ITV manage to launch their 2013 logo simultaneously over all their channels on day one? And physically with new matching ITV News sets. The BBC should be able to do the same, or at least get close.