[ViridianFan]

When there was buffering for me on iPlayer earlier, there was three squares on screen. So it possible for somewhere in the BBC to have that joined up thinking.


Agree with the radio naming on the programme images, I know it doesn't have the number in circle logo, but the word radio is included on some programme images for BBC Radio Wales, and that works okay I would say.

ichef.bbci.co.uk 

I just makes me laugh at how poorly executed the whole thing is. There’s so little consistency. It annoys me how when you open iplayer you get the animation but you don’t on any other of the apps. The icons are just totally pointless. It’s clear someone said google have different icons for their different services let’s do that. It wouldn’t be as bad if they were used for everything, they’d need to improve them slightly but at least it would be consistent.

Agree with the radio naming on the programme images, I know it doesn't have the number in circle logo, but the word radio is included on some programme images for BBC Radio Wales, and that works okay I would say.

ichef.bbci.co.uk 

Doesn’t that look so much better. It’s another reason why just having the circled number doesn’t work as not all radio stations use it. If you just had the bbc blocks at the bottom too it would be much better.

The biggest problem with this rebrand is there are too many variations. The reason the 1997 branding worked and to a degree the coloured boxes worked (except that they’d always use the wrong one for bbc one) was it was one logo used everywhere. Whereas this branding system seems to have so many different versions used in different applications. It feels like people aren’t always sure which one to use so kind of make it up a bit.

The other big issue is the font. BBC reith is great for what it was designed for. A good body text font which is easy to read on screen and print but all the things which make it a great font for reading (simple, easy to read, use influences from all the default go to fonts) means it doesn’t catch your attention, it merges into the background, it looks very generic. They needed a variation of it which stands out more for the logo which looks higher quality