[Stuart]

It feels like the approach on everything from opening titles to channel branding has not been "spend some money to update it with the new logo now" but "next time you're going to spend some money to update it anyway, don't forget to change the logo".

Which is fair enough, really, I think that makes sense given the budgetary constraints and the similarity of the logo. Except that there have been quite a few examples of brand new things still having the old logo and I think we're so many years into it now that there probably ought to be a mopping-up exercise to change it on those higher-profile places it remains like EastEnders.

I think that's a common strategy. When Nationwide recently changed their logo they sent everyone an email and explained they were working through changing signs at individual branches.

However, they said if people were due a new card soon it may have the old logo, as they would use existing stocks first.