[Robert Williams]

That's been the case I believe since at least 2011, as an archive post on the blue place suggests.
I think its been longer than that though, possibly since the 1997 rebrand?

Yes it was in October 1997. I first recall seeing it in on the coverage of the London Motor Show broadcast on 19th October that month, and thought it very odd how the logo seemingly randomly popped up during the opening titles - but before long it became clear this was going to become the norm.

youtu.be