[fanoftv]

More importantly, have the BBC remembered to tell production companies about the logo change. Still seeing programmes that were entirely produced this year for broadcast more than a year after the rebrand with the 1997 logo on the endboards. Just shockingly poor, as is the fact that NBH still has the 1997 logo out front. When you look back at the 1997 rebrand, all new episodes of any programme going out after 4th October were expected to have the new logo on. This meant some series switched logo between say episodes 3 and 4. Similarly, new signage was put up at Television Centre within a matter of days - as soon as was possible.

Now, from an aesthetic point of view, I'm not complaining about the 1997 logo hanging around. But from a branding perspective it is borderline unacceptable, while also undermining the entire justification of the rebrand in the first place. Any one of these issues on its own would be enough to speak to a badly managed rebrand, but altogether it is just shambolic.

It is very strange how staggered out everything still seems to be. I don’t understand how the children’s channels still have the old logo. Last year I assumed they were waiting until the start of 2022 when they didn’t rebrand along with other channels, when that didn’t happen I expected the Autumn, but we’re now near to the end of the year with no sign of it changing anywhere bar some trailers and the downtime screens.