14-12-2022, 10:37 PM
(14-12-2022, 09:43 PM)Brekkie Wrote: It is just ridiculous that 14 months on the old logo is still appearing on new content, and flagship content at that - especially as things like the on screen weather logo and the endboards on shows like EastEnders are about the easiest things to update in the entire rebrand and could have been done from day one.
For me the most ridiculous is probably the logo out front of NBH. That's the physical master logo - not just the most prominent BBC building, but pretty much every news story about the BBC is illustrated with a shot of that logo. By not changing that they aren't even giving other organisations the ability to use their up-to-date logo to illustrate news stories. Not to mention that having your headquarters adorned with a logo that is more than a year out of date is a misstep that would horrify any serious branding expert.