[Brekkie]

It is just ridiculous that 14 months on the old logo is still appearing on new content, and flagship content at that - especially as things like the on screen weather logo and the endboards on shows like EastEnders are about the easiest things to update in the entire rebrand and could have been done from day one.

For me the most ridiculous is probably the logo out front of NBH. That's the physical master logo - not just the most prominent BBC building, but pretty much every news story about the BBC is illustrated with a shot of that logo. By not changing that they aren't even giving other organisations the ability to use their up-to-date logo to illustrate news stories. Not to mention that having your headquarters adorned with a logo that is more than a year out of date is a misstep that would horrify any serious branding expert.

Agree it should have been changed by now but physical changes taking longer is understandable - though somewhat ironic the tiny Wrexham office (and I'm sure several others) are updated but the flagship building isn't.  

The BBC's priority should be on screen - the weather is inexcusable really considering how simple a change that is.   Even the most amatuer mocker could sort that out - and indeed an updated title card is already used on the holding slides on the iPlayer page, so for that not to be on screen is pretty poor.


Was the whole rebrand done in house or by an outside agency?   It does seem odd there is absolutely no ownership of it to see it through.   Even with a planned staggered rebrand you'd think a timeframe of at most one year would be the maximum you'd plan for.