[Neil Jones]

what gunge filled enterprise will he fall into next?

Probably work his way round all of the shopping channels in due course, after all the BBC article suggests the buying habits of customers have changed which is what killed Ideal so maybe we're due for a spot of consolidation in TV shopping.

The man target and the biggest of them all is clearly QVC which is probably the most stable and least likely to fail. Though whether Mr Simon would be able to fall over anything on what is probably a more classy channel than Ideal we'll probably never know.