[AaronLancs]

Supplier. Possibly drop shipper?

Well according to the Thane website. There is this little tidbit in the About Us section

WHERE TO BUY
Find our products either on our website or in store at retailers such as Argos, Currys, Robert Dyas or Lakeland. You may also spot us on QVC or Ideal world [sic] from time-to-time or on Amazon. Always buy from a trusted source to make sure you receive genuine Thane products.

So it seems that Thane supplied products to be sold from IW directly or had teleshopping type of slots on the channel. Usually stuff that is shown overnight because that is how I remember Thane products being sold a few years back and not just on IW but a multitude of channels with the informercials.

Quote Source: www.thanedirect.co.uk