[bilky asko]

Doesn't make much sense for them to be issuing a winding up order against Ideal World if it's to do with infomercials.

With Infomercials the channel is the supplier (of airtime) and they bill a vendor for that time - unless Thane paid in advance for services which were not rendered. Ideal World did sometimes do this in fairness, in a way at least, with cruises - the big clue being the fact the customers were pointed to a different phone number - but I'm much less sure that QVC ever did.

More likely Thane were a supplier of goods to Ideal World who then failed to pay for those goods. Possibly the goods were dispatched directly from Thane who then billed Ideal World for them (drop shipping).

Thane sold their H20 E3 cleaning system via Ideal World, and has previously sold it via QVC. They have just started selling it again via TJC.

Rebecca (Bex) Edwards is a Thane brand ambassador, so is the one demonstrating the unit at QVC, TJC, and Ideal World. She worked at Ideal World for 15 years, before rejoining as a freelance guest presenter / demonstrator.