[bilky asko]

Glad for those involved something has risen from the ashes but still don't get the appeal to the potential customer.

Presumably too they have had to sell that product at £45.99 previously to meet trading standards rules (think it's 30 days at full price).  A quick Google suggests it's widely available from £11.99 to £19.99.


For me these channels can be as problematic as the call and lose quiz channels were.   Are there measures in place to protect vulnerable viewers or is getting them to buy as much as they can considered a success?

Items previously sold by TJC or TJC Beauty would likely count towards that 30 days. The Ideal World price seems to be the same as from the manufacturer, so the "regular price" does seem off.

The price comparisons tend to be done a bit better on TJC itself, so I wouldn't be surprised if this is something that changes. That said, there are occasions where certain presenters have gone off-piste and done their own price comparisons that don't stand up to scrutiny.

Some of the claims they make with the beauty products (again, this is more the case with certain presenters) do seem to be the sort that would be found to be breaching the rules by the ASA. The old Ideal World always tended to be a lot more careful with that sort of thing.

One thing they seem to be known for at TJC is good delivery times and customer service. They're not running one of those "rewards clubs" that people found themselves signed up to after making an order from Ideal World, for example.