[Neil Jones]

A different number appears on the YouTube stream covering the standard phone number. I have never phoned the number to find out why this is, but perhaps it covers the fact there may be a delay (or that you can scroll back 12 hours).

I don't see what difference that makes, Ideal World is your conventional "shop with a catalogue number" and in theory you can buy stuff whenever regardless of whatever's being flogged on the air; its not like the Bid/Price-Drop model where this is what we have and this is how many we have of it if you don't buy it now you can't buy it later unless we decide to bring it back.