[Rdd]

Well the UPC brand is basically gone anyways, the last two holdouts are Poland and Slovakia. And since the Polish business was sold to Illiad, they are set to be rebranded as Play (the mobile phone network Illiad owns in Poland), leaving Slovakia as the only UPC left.

And TBH I can't see the Irish business continuing on it's own. Either Liberty sells, gets into a JV with a mobile network (like in the UK and the Netherlands) or they outright buy a mobile network (like they did in Switzerland with Sunrise).

They want to sell, I think, but are short of buyers  in a market with only three mobile networks one of which is owned by the incumbent fixed line provider (eir) who for competition reasons will never be allowed to buy them (it would be like BT buying Virgin Media in the U.K. only much worse because of our better cable penetration).

The other two, Three and Vodafone, have never shown an inclination in any other market to get into the FTA TV business. An ideal solution would be to offload VMTV first but I’m not sure who would buy. The natural home for it would probably be ITV who supply them with about 75% of their content (they are virtually an ITV Network affiliate in all but name) but who have had ample opportunity to buy them before when they actually had a stake but have never shown any interest in doing so.