11-03-2023, 11:50 PM
Whether or not Brexit played a part, VMTV’s content is still about 75% ITV Studios (higher at weekends when they have little home produced programming usually). Irish audiences still have a big interest in U.K. programming.
Speaking more generally, the pendulum hasn’t swung in favour of other EU countries - the language barrier sees to that - but rather US programming has replaced U.K. programming to some extent due to the streaming revolution and US programmes to some extent becoming better available through streaming services compared to U.K. ones - I’ve said before about the fact that many BBC programmes are impossible to stream here including Doctor Who. That’s not a Brexit thing, as the US has never been part of the EU, but down to the ready availability of US owned streaming services as opposed to U.K. ones (no iPlayer, no ITVX, no Britbox. We do get All4 oddly enough).
Speaking more generally, the pendulum hasn’t swung in favour of other EU countries - the language barrier sees to that - but rather US programming has replaced U.K. programming to some extent due to the streaming revolution and US programmes to some extent becoming better available through streaming services compared to U.K. ones - I’ve said before about the fact that many BBC programmes are impossible to stream here including Doctor Who. That’s not a Brexit thing, as the US has never been part of the EU, but down to the ready availability of US owned streaming services as opposed to U.K. ones (no iPlayer, no ITVX, no Britbox. We do get All4 oddly enough).