[i.h]

unless Virgin see sense

on the contrary - if they're restricting it to their own network, it can allow them to save money and provide a better customer experience.

Unlike Sky's IP solution, every existing Virgin TV customer is by definition cabled already, so they currently have no reason to offer it to others and there are probably not enough TV-only customers (are there any left?) who take another ISP's broadband to be worth bothering with.

Doesn’t VM’s TV360/TiVo need VM broadband anyway?