[i.h]

I don't think they care. Pay TV in general is not what it once was, and as I said there are a whole new set of challenges and costs that come with opening it up to all customers.

Virgin have announced that they wish to replace their copper coax network with fibre, and they already have the Nexfibre deal to expand to new areas. That requires an IP TV product - ie Stream. I suspect this is the only reason it exists at all.

BT - for much the same reason - also doesn't offer its TV service to customers of other ISPs. OTOH, Sky knows that a lot of their TV customers don't (or won't) take Sky broadband, and it makes sense to them to open it up. I'm sure they try to push a bundle deal very hard at sign up though.