[Brekkie]

I agree with that. The Phil replacement would receive undue coverage like you say

Ratings would be analysed and taken out of context, comparing a heat wave day with the new host versus a snow day with Phil. There would be stories that viewers don’t like the presenter, how the show is in crisis as viewers switch off, all based of course on a few tweets

Bringing in a new face into the ‘family’ quietly and then if popular making them the main presenter is a much better way of doing it

How long should that take though?  They've already bought the obvious replacement in to the family with Craig Doyle and viewers have already somewhat welcomed him.   Why stretch it out any longer? It'll have been 4 months come September.

Ratings were analysed for about two weeks after Phil left and that was that - not seen them reported since.


TV can't continually put off making decisions or changes because they're frightened what the tabloids or social media might think.  It's no way to run a business.