[Kim Wexler’s Ponytail]

Schofield only got the role because he happened to be in the right chair at the right time and it seemed to work so they stuck with it. 

So why can't they just do that now? They didn't unnecessarily drag the process out by having Phil face-off with 4 others on air for the job and there’s no reason to do that now. They've got a handful of reliable names to pick from who are already as established with the shows audience as Phil was then and It can still be done with minimal fanfare. Nobody is asking for a '’big build up'' and, if anything, this September is there last chance to avoid that. Once viewers, and tabloids, notice it's a competition is when it becomes a circus.