[Brekkie]

Not really - it's a core block of ITV's live daytime line up and like breakfast TV means people can drop in on it and it's reach is much better than it's average. And although it has a fluid schedule you roughly know what each part of the show will contain with usually news and human interest interviews in the first hour, the phone in and guests in the second and cookery and either a feature or interview in the last half hour.


Glad it sounds like a refresh is on the cards. I wouldn't be throwing more money at Holly though - she needs them more than the show needs her.