[XIII]

Losing out on the NTA’s should hopefully give This Morning the kick up the a**e it truly needs.

Losing an award they’ve loyally won non-stop since 2011 has gotta hurt. But there’s been numerous too many near misses to count.
They were relieved they won in 2013 after the scandal involving showing the list of scribbled suspected child abusers to the PM at the time caused a great deal of controversy.
Plus just scraping through last year in the wake of queue-gate and the dystopian Spin to Win saga.

This year was the straw that broke the camels back and this years controversy has proved to be too much.
They’ve majorly lost the trust of a huge chunk of their viewership, and the very audible loud boos in the arena when This Morning’s name was announced means they’re really in damage limitation.

Something got to change and quick in order for the show to move on from its past and remove its tarnishes. Otherwise there may be no way back for the brand which would be a shame after nearly 35 years worth of history.

They are not going to axe This Morning just because they didn't win a NTA.