[brioalex]

Whilst it’s clear that the This Morning brand has taken a hit after recent events, not winning an NTA won’t make an ounce of difference to them changing the show, the branding, the presenters etc. What matters is viewing figures and since the programme doesn’t have any major competition in its time slot they obviously don’t feel the need to refresh the programme.

I mean let’s face it, no one in their right mind would spend money on new sets, branding and on screen graphics if they didn’t need to… especially when money is tight for most companies including ITV right now.

The show has a decent sponsor, companies still buy advertising slots during the programme and viewers still watch so there is no driver for change. Personally it would be nice to see a slight refresh but I’m a Graphic Designer and I love things like that, the general public probably don’t care…