[London Lite]

I do think anyone expecting This Morning to completely change in terms of tone and format is kidding themselves because the format is the reason it's lasted so long. It does dip into serious topics but I don't think people want that all the time, I find the Channel 5 morning block a chore because it's too serious.

The C5 topical block is basically an upmarket GB News/Talk TV which I find as unwatchable as those channels.

Now while I think the 2009-2023 Phil and Holly era did update the format a bit, it did bring in younger people to the show, otherwise you'd be left with the audience who had watche since Richard & Judy while not attracting many of the younger 30 something audience ITV crave for that timeslot.

With both presenters now gone, it's time for another revamp to attract those audiences who may not give TM the time of day when they were there and younger viewers more likely to watch catch-up/SVoD than linear tv. I doubt we'll be seeing an evolution until Autumn 2024, but they really need to prepare for a September 2024 relaunch while letting it plod along until next summer with the existing team.