[Parsons]

The brand still has huge value and it's really only the haters and media who might see it as toxic - most viewers see the brand is far more than what has occured over the last year.

I’m not suggesting there isn’t truth to this - the core demographic might not care too much at all, but the rumours of the toxic environment and instability behind the scenes  are bound to have an effect on the talent the programme can attract in the short to medium term, at the very least - like you wouldn’t be giving up a decent gig to jump ship right now.