[cable]

Doing what though? C5 has the debates sorted, BBC One has an assortment of stuff and the quizzes are well catered for later in the day. 

This Morning suits the market very well

I don't know, but I am glad that there's streaming.

For me, it's the content of those shows that could do with a kick up the arse, especially This Morning 

Thats sort of what I was meaning. Loose women is trying to desexualise with Men on the panel. there's only so many competitions and cooking and fashion items one can take. They used to keep changing the formats of the Saturday morning kids shows, but This Morning has practically been running the same formula for the last 20ish years. it wont ever grow its audience, if its never going to appeal to new viewers.