[Brekkie]

That extra half hour probably did the show no favours though tends to be largely covered by the news review segment being doubled in length and an extra cookery item from the day's chef.

Live TV is a dying breed though and ITV Daytime is one of the last places where it thrives, so replace it at your peril. The last thing ITV needs is more daytime quiz shows or copycats of BBC daytime shows.