15-10-2023, 09:27 AM
(15-10-2023, 01:32 AM)XIII Wrote: Ratings are one thing but This Morning still have various sponsorship deal plus the competition so it likely makes ITV money.Very true, although if ratings have taken a big knock, sponsors aren’t as likely to renew, or won’t be prepared to pay as much if they’re not getting the same level of impacts.