[all new phil]

Very true, although if ratings have taken a big knock, sponsors aren’t as likely to renew, or won’t be prepared to pay as much if they’re not getting the same level of impacts.

Maybe, but a smaller number of TM viewers is probably much more valuable to advertisers than whoever would watch the extended ITV News that was suggested previously. They know they can target stay at home mums, many of whom with plenty of disposable income. Whatever happens to the show, it will maintain that skew. 

No different really to Sky Sports News. Presumably not the biggest viewing figures, but a goldmine for ad spend due to the clear audience companies can target.