15-10-2023, 12:19 PM
(15-10-2023, 11:09 AM)Brekkie Wrote: Well you've just proven axing it isn't the right call.For the record, I never actually said I wanted it axed. I'm not really the target audience anyway, i'd just like a bit more variety for when I do get a chance to see it.
I suspect if they did what ITV would want to do is try and reduce the two and a half hours they need to fill to something much less, so extending GMB to 9.25 then Lorraine on till 11 for example. You could then extend Loose Women or ITV News by half an hour leaving just a one hour slot to fill.