15-10-2023, 01:21 PM
I think ITV 1 has a winning formula with 7.5 hours of live daytime programming a day - making it stand out compared to BBC 1.
For me I feel 6.00am - 1.30pm is largely fine in terms of the scheduling, just the content needs to be refreshed.
For me the big problem for ITV 1 is that from 2pm until 4pm it is largely crap - yes, audiences at this time are very low, as people are at work, school or college etc - but surely we could have some fun offering a variety of maybe even half hour shows to fill these two hours.
For me I feel 6.00am - 1.30pm is largely fine in terms of the scheduling, just the content needs to be refreshed.
For me the big problem for ITV 1 is that from 2pm until 4pm it is largely crap - yes, audiences at this time are very low, as people are at work, school or college etc - but surely we could have some fun offering a variety of maybe even half hour shows to fill these two hours.