[JMT1985]

2-4pm though is the only slot that has any kind of variety in the schedule, so in a way them finding a hit which ended up airing year round like the rest of the daytime schedule would make things even more stale.

Does it have to be all year round? In the old ITV daytime schedules, which in fact were launched on Monday 16th October 1972, 51 years ago tomorrow, the daytime schedules were flexible - so why not have a flexible 2pm to 4pm schedule, to help give ITV Daytime a fresh feel during the year?