15-10-2023, 08:52 PM
I have a feeling ITV now don't treat ITV 1 as their premiere channel, it seems ITVX now is their premiere platform, with ITV 1 now second place and I believe this will get more and more the way during 2024.
ITV seem to be concentrating much more on streaming, so revamping their schedules is not a priority to them - keep them safe and stable and that's it.
Just look at the post News at Ten slot, it is like the channel suddenly falls asleep at 10.30pm - this is another section of the schedule which could do with a refresh - even a cheap refresh, like having a "Late Movie" a few nights week at 10.45pm, say Tuesday, Thursday and Friday, with Monday left to the regions and Wednesday for Peston's show.
But I don't feel we will see any big changes to ITV 1 - that channel I feel will become less of a priority to ITV management by the end of the 2020s.
ITV seem to be concentrating much more on streaming, so revamping their schedules is not a priority to them - keep them safe and stable and that's it.
Just look at the post News at Ten slot, it is like the channel suddenly falls asleep at 10.30pm - this is another section of the schedule which could do with a refresh - even a cheap refresh, like having a "Late Movie" a few nights week at 10.45pm, say Tuesday, Thursday and Friday, with Monday left to the regions and Wednesday for Peston's show.
But I don't feel we will see any big changes to ITV 1 - that channel I feel will become less of a priority to ITV management by the end of the 2020s.