[XIII]

I love how people say the content of This Morning needs a refresh, without actually saying how. I don’t really understand how what they do now can be refreshed. Are we wanting Gino cooking on a skateboard or something?

I think people want This Morning to be more serious which to me would miss the point of the programme. Even in the Richard and Judy days, it did well because tonally it was fairly light.

The Daily Mail seems to think This Morning did 2m, maybe in 1988 and during the pandemic but not in the last decade.