[Flux]

Apologies for nudging is back on topic but if reports are to be believed and ITV are in negotiations to move Ben Shephard and Kate Garraway over to This Morning as a “new” Phil and Holly, I think it’s the most inward looking, unadventurous and timid move they could make. If they’re gonna revamp the show, do it properly. Be brave. Shake off what was there before and make the show feel fresh with two new faces. Don’t dilute the individuality of your daytime output even more by timidly moving two presenters from one show to another. It would be such a bland move. I don’t see what they can bring to the sofa that the current rotating team can’t… and above all it surely means ITV won’t be able to reap any benefits from “NEW LOOK!” publicity - no one’s gonna be excited by two ITV daytime hosts being given a slight lie in to start later on a sofa rather than behind a desk.

I’m not against Ben moving, actually, but moving both just feels lazy and makes me concerned that they’re hoping for a ready made “pair” to build a brand around. Haven’t they learnt anything?!