[Otis Crump]

The real life backdrop was a great USP for This Morning. It's a shame the plans for a new ITV studio on the Thames were scrapped, meaning TVC is the permanent home now. The fake backdrop is executed really well, but it can never be as good as the real thing. When you look at clips of the final few years on the South Bank (identical set but real view), the natural light just brings things to life in a way that can't be replicated.