[fanoftv]

Must say though fund this choice so uninspiring. Cat didn't seem to be enjoying herself that much when she did a few days last autumn.

I partially agree, but it could be down to nerves. Ben Shephard is a safe pair of hands, and would have steadied the ship with Holly, and I’m sure will lead it well with Cat (if rumours are true).

Looking back, after events of the last year, we forget how skilful Phil was at presenting, especially This Morning that seemed perfect for his love of live television and his capability of dealing with it.
In 2009, Phil had become so connected with the show, and the audience that even with Fern’s departure he was able to carry the programme on the familiar trajectory. It was an ingenious move to bring in Holly. Not only did she prove herself capable when she filled in for a day in December 2008, but she brought in a lot of new viewers, especially young mums. The rebranding in September 2009 also freshened up the brand ten-fold; the change in logo, design, titles and version of the theme helped to make the brand come alive again. I feel like any change to the main presenters should be reflected with the branding, as was pointed out earlier the current branding is very strongly connect with Phil & Holly as they were part of the brand in terms of name & titles for a lot of it’s run.