[Flux]

Loads of things ARE the brand

Pretty sure it’s Michael McIntyres Big show
Michael McIntyres The wheel
Ant and Decs Limitless win
The Jonathan Ross show

We can’t just say a name in a show title (as subtitles, and which was different on Fridays…..) is the demise of a show.

I don’t think anyone’s saying across the board that names shouldn’t be used in titles, but This Morning is and was a successful brand in its own right before they unnecessarily tried to push the two main hosts as the selling point instead. Trying to skew the focus onto the hosts rather than the show, its content and its reputation was a bad move (in my opinion) as it was always going to make replacing them (however they left) a more difficult job as well as make the show more liable to its hosts’ personal lives.

That’s what - in my opinion anyway - ITV would be foolish to repeat.